VLOG? What is it?

It’s a strange-looking word and if you have never seen it before, you may be wondering, what is a vlog? A vlog is the shortened, colloquial term for a video blog. In other words, vlogging is the act of producing and publishing frequent video content on an owned website or channel on a sharing platform. Vlogging is becoming increasingly popular because it’s a cost-effective tactic that drives visibility and increases online engagement with customers.


“A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.”

Yes, I know that definition seems a bit vague, but the truth is, blogs are different for every person and every brand. The best way to think of a blog is a series of messages between you (or your brand) and an audience. Blogs can live on a website that you own and control, or they can live on rented space as with Facebook or Tumblr. It’s important to understand the flexibility of a blog because this same flexibility applies to a vlog.

Video content is more engaging. According to statistics, approximately “75 percent of online video viewers have interacted with an online video ad this month.” Not only that, 92 percent of mobile users said they share video content. Needless to say, video content is one of the best ways for your brand to communicate with your audience.

Video is unique in that it is consumed using multiple senses (sight and hearing). This is important because people learn and retain information in a number of different ways, visually and auditorily being two of the most popular. Creating video content, which caters to both, increases the likelihood that your audience will understand and retain the information you want them to remember.

Vlogs are affordable too.

Vlogging is an affordable avenue for your business. There are very few entry costs when starting a vlog, and you can maximize the ROI of video content by recycling the content from social media, and other amplification platforms.